FROM BETAMAX TO BLOCKBUSTER PDF

The first video cassette recorders were promoted in the s as an extension of broadcast television technology–a time-shifting device, a way to tape TV shows. From Betamax to Blockbuster: video stores and the invention of movies on video, by Joshua M. Greenberg, Cambridge, MA, MIT Press, Early advertising for Sony’s Betamax told potential purchasers “You don’t have to miss In From Betamax to Blockbuster, Joshua Greenberg explains how the.

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This book does have a few slow moments, particularly the introduction. It comes across as overly academic at times and I think it would have been better with a little tweaking toward mass appeal. Greg added it Aug 20, Practical considerations, particularly the dimensions of the television screen versus that of the cinema, required consideration in the transfer of a movie from one medium to another.

From Betamax to Blockbuster by Joshua M. Greenberg – PopMatters

Jamie Martin added it Jan 20, This device, they suggest, will be used to shift time, revolutionising television watching as viewers are released from the shackles of broadcast schedules and instead able to record blockbuste for later playback. Popmatters is wholly independently blockbster and operated. Seth rated it liked it Nov 19, The more success- ful the movie or machine, the more important and necessary the role played by this distribution network and the more complex the network itself.

From Betamax to Blockbuster: Odds are that the shelves were lined with empty videocassette boxes that would be exchanged at the counter for tapes in dark plastic cases, and you might have been able to rent a briefcase-like video player or blockbuste camera as well.

To ask other readers questions about From Betamax to Blockbusterplease sign up. Chris Eckert rated it it was amazing Jul 28, Lists with This Book. For the most part, these aspects of media fall into the domain of historians and sociologists of technology, and more recent work in this vein has fleshed out the development of new sociotechnical systems, foregrounding the social negotiations involved in the construction of tech- nologies such as radio,27 the telegraph,28 the telephone,29 television,30 sound recording,31 and the recent development of the Internet.

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betaamx They probably stocked Betamax. Just a moment while we sign you in to your Goodreads account. Joshua Greenberg explains how the combination of neighbourhood video stores and the VCR created a world in which movies became tangible consumer goods, creating a new industry and affecting the dynamics of motion picture production and consumption.

From Betamax to Blockbuster by Joshua M. Greenberg

Other editions – View all From Betamax to Blockbuster: In everyday use, though, the technology became reinscribed, betamzx to a sociocultural shift the outcomes of which remain betaamax us today. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. Barry Jenkins’ If Beale Street Could Talk is a near-perfect success both as a grand statement of solidarity and as a gorgeously wrought, long-overdue story of black life and black love.

Matthew White added it Apr 29, I hate abandoning a book — it is something that took someone considerable time, energy, and knowledge to put together.

From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video

Thus, any technology can be constructed as a commu- nication technology—all it takes is a blocmbuster among its users that infor- mation is being mediated. Once home video was established as tantamount to or at least as acceptable as the movie theater, the relationship of movies to the technology that mediated them was suddenly thrown in question.

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In From Betamax to Blockbuster blockkbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. Reconstructing Videotapes as Transparent Media. Ed added it Jul 04, For most, however, the local video store was simply a place of friendly camaraderie and conversation.

From Betamax to Blockbuster | Josh Greenberg –

The first video cassette recorders were promoted in the s as an extension of broadcast television technology–a time-shifting device, a way to tape TV shows. From the per- spective of the sociology of technology, this is a more traditional case; these enthusiasts were a small, relatively coherent group with clear interests and a shared set of cultural norms.

This vision of a free-floating text seems particularly persuasive given that we can turn something like a radio on and off—with a single action, a seemingly mute artifact springs to life. From Betamax to Blockbuster: First, the story of the VCR has often been couched as the triumph of David over Goliath, with Hollywood playing the part of the giant and home users wielding the metaphorical slingshot.

Amanda French added it Jul 13, I remember a conversation a few years ago with the clerk that I was older then him and over both 16 and 18 I was 22 and that I didn’t need my parent’s per I’m sure this is a very nice book.

Early advertising for Sony’s Betamax told potential Ian marked it as to-read Dec 21, The underlying theme running through both of these arguments, and the book as a whole, is the importance of mediation.

We tend to think of media in terms set out over fifty years ago by Shannon and Weaver.